Starting with our ‘why’. Thank you Simon Sinek.

I am enjoying, and being deeply impacted by, Simon Sinek’s bestselling Start With Why (2009). His succinct and eloquent TED talk is justifiably the second most viewed of all time. Sinek argues that a key to a healthy business is to identify, or create, a cause to live for and fight for. At the centre—at the core—there has to be an answer to the question “Why does this company exist?” And the answer … Continue Reading →